This aromatic, medium roast is sure to awaken your senses and follow with a smooth and bright finish. Made from only 100% select Arabica coffee beans. Enjoy 160 ounces (approx 600 six-ounce cups of coffee.) Enjoy the taste of Medium Roast (medium full body, medium brightness, smooth and bright taste.) Perfect coffe and dessert pairings: enjoy Medium Roast with your creamy and tart desserts as well as fruit pastries and rich cakes and pies. Ground Medium Roast coffee also available in ground 23 ounce bag, 12 ounce and 32 ounce (2 lb) bag as Breakfast Blend, 36 count and 72 count box single serve coffee pods as Breakfast Blend (compatible with Keurig K-Cup brewers). Available in 12 ounce whole bean bag. You may also enjoy our medium roast Amber Sunrise Blend and other medium dark roasts from our gourmet coffee line: Private Reserve Founders Blend, and Private Reserve Colombia Toledo Labateca. The roast refers to the temperature which the coffee bean was roasted. The roast determines the flavor of the coffee. Light roasts are described as 'sweet' or 'well-balanced', while dark roasts are intense and lively. The body is the weight of the cofee on the tongue. It's described as 'syrupy', 'heavy' or 'buttery'. The brightness (acidity) refers to the tangy quality, liveliness or bright note that highlights the flavor of the coffee. Acidity is felt on the sides and back of the tongue. High acidity is described as 'winey', 'bright', 'lively', 'sharp', or 'tangy'.